Manufacturers across industries have been using loyalty programs for a long time. However, sophisticated and contemporary app-based loyalty programs have revolutionized the way manufacturers have engaged their buyers and built relationships with them.
App-based loyalty programs have a lot of use cases for manufacturing organizations. As Swedish computer scientist and software engineer Ivar Jacobson rightly said, “A use case is a complete course of events in the system, seen from a user’s perspective.”
In this blog post, we will discuss the top use cases of app-based loyalty programs. If you’re a manufacturer this blog post is extremely insightful for you. Read on and you would be delighted to do so.
1. Incentivizing repeat purchases and bulk orders
One of the best use cases of app-based loyalty programs for manufacturers is incentivizing repeat or bulk purchases from channel partners such as dealers, distributors, resellers, and contractors. App-based rewards systems for dealers and mobile loyalty apps for B2B intermediaries allow buyers to earn rewards for every purchase. Manufacturing customer loyalty becomes easy with app-based loyalty programs.
2. Streamlining product training
Some products are complex and difficult to use. Manufacturers of such types of products need to train their in-house staff, channel partners, as well as buyers and end-users, so that they know how to use it. To ensure that, manufacturers and B2B brands must impart training as effectively as possible. App-based loyalty programs make it easy for manufacturing companies and B2B brands in streamlining their product training. App-based loyalty programs make it easy to impart training.
3. Tracking and rewarding repeat orders
Just imagine a business that makes a product that is certain to be used by a majority of people. But the catch is, the product, each of the buyers will buy the product only once and use it for the rest of their lives. Can the business survive over a long run? No. Businesses survive and thrive on repeat orders. That’s why manufacturers and B2B brands must find out ways to ensure that they generate repeat orders. They can do that with app-based loyalty programs, which are extremely effective at tracking and rewarding repeat orders. One of the top use cases of app-based loyalty programs is tracking and rewarding repeat orders.
4. Gamification of channel loyalty programs
For manufacturers and B2B businesses, making loyalty programs more engaging is a huge challenge. But manufacturers and B2B brands can make their loyalty programs more engaging by gamifying their loyalty programs. Gamifying app-based loyalty programs is extremely easy for mobile loyalty apps for B2B and mobile loyalty software for manufacturers. All they need to do is infuse game elements into their loyalty programs. Weekly challenges, trivia and quizzes on products, and treasure hunt are great examples of gamified app-based loyalty programs.
4. Capturing market feedback on product performance
As the saying goes, “Feedback is the breakfast of champions.” Manufacturing organizations and B2B brands that want to be champions in their respective domains must capture market feedback on their product performance. App-based loyalty programs can be effective in capturing a wide range of feedback. Dealer loyalty program apps that are well designed and engineered provide a structured way to gather feedback from various points in the supply chain.
5. Seasonal and festive campaigns
Be it a particular time of the year, let’s say off season, or some festivals such as Thanksgiving (which is followed by Black Friday sale), manufacturers and B2B organizations can float seasonal and festive campaigns by using app-based loyalty programs. That would give them enough bandwidth to promote the offer and deals as per their liking and performance.
Everything said and done,
Here we have discussed just five use cases of app-based loyalty programs. But these are just the tip of the iceberg. There are many more use cases of app-based loyalty programs.
In today’s digital age, not investing in mobile loyalty apps for B2B brands and manufacturers isn’t wise. Not leveraging an app-based loyalty program can put manufacturers and B2B brands at a huge disadvantage.
Done right, app-based loyalty programs aren’t just loyalty programs but they can prove to be strategic levers.